10 Ways of specializing your business
Posted on February 25, 2019 by GabyBoddy
One very important way for a business to succeed it to specialize. It involves finding a niche in which the people that need something specific meet with what you offer.
- Geographically: Area, climate, population size or any other proximity to your customer’s premises
- Demographically: Age, education, ethnicity, income, marital status, household composition, gender, stage of family cycle
- Occupationally: Industry, trade, or profession
- Behaviorally: Attitudes, benefits that appeal, buying patterns, product use and frequency
- Psychographically: Lifestyles, motivations, personality characteristics
- When you work: Nights, on short notice, weekends, holidays, weddings, life events
- The problem you solve: Cash flow, customer retention, employee turnover, health and entertaining service
- How you work: Face to face, via email, by phone, in online seminars, in print
- Type of client: Small business, individual, schools affiliate
- Pricing: Premium, bargain or value
In other words people will want your business if you are near and they feel like they belong. When it helps them with a problem in their work and it is readily available with frequency.
It is important for people to feel understood and be able to access the products that you offer at their convenience.
Look at your product or service and find the ways in which it is specific to a group of people. Once you identify that you will be able to develop a better targeted marketing. Posted in BizTagged niche, specialize business, target audiencenull
5 ways to discover an opportunity
Posted on February 25, 2019 by GabyBoddy
Are you always surprised when an opportunity comes by to some people?
This idea is the best, it solves problems, it makes people happy and they become successful.
How can we align our thoughts to create opportunities ?
- Notice what people complain about or what is not offered
- Help others with something you know well, a skill, a talent, a hobby
- Track demographics and social trends
- Capitalize on new technology that disrupts the status quo, opening new opportunities for accessories, services and training
- Capitalize on new directives that create needs for consultants, training, products, and websites that utilize technology mashups.
Make a list of everything you have to offer in each category and you will soon be on your way to your opportunity Posted in BizTagged discover opportunities, how to create opportunities, how to find opportunities, how to get a good idea
Warmth Born in Detroit
Posted on February 13, 2019 by GabyBoddy
Originally a project for school at the Detroit’s Center for Creative Studies , The Empowerment Plan brings warmth to the city by giving a solution for single moms that end up homeless.
Veronika Scott, social entrepreneur and creator, founded the Empowerment Plan. I had the honor of visiting the space and was pleasantly surprised with the location and the rate of growth that they have.
The product
Empowerment Plan is a manufacturing place that makes heat trapping jackets that can transform into a warm and weather resistant sleeping bag, and that during the day in a not so cold weather wraps into an over the shoulder bag.
The product is incredible and it costs $125 to donate one to someone in need.
The impact
The impact of the initiative does not stop there, the heart of the operation is to employ mainly homeless single mothers from shelters around Detroit.
They start immediately and they are taught everything they need to know to cut, sew and make the coats that will serve other people in the future. They have an in house kitchen and eating area, clean bathrooms, and lots of support and lessons taught during lunch or after work.
With the help of social workers and partner organizations, the workers eventually can afford a place to live and overcome homelessness.
Exciting future outcomes
The building is still changing and is a blank canvas for opportunities offered to the employees. It is an exciting thing to see, support and recognize.
There was a need that could have been addressed with the traditional way of donations and fund raising. Instead we are given a process and product that break the cycle of need and recurrence.
Being my first time visiting the place and learning the full story of the Empowerment Plan, I was sorry I had not learned of it before, and I wanted to share this great thing happening in our city with you.
For more visit The Empowerment Plan at empowermentpan.org.
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Posted in BizTagged coats, community, communitysupport, detroit, empowermentplan, sleeping bag